Link in bio for restaurants and local businesses: menu, bookings and reviews

Why a local business needs a single page from its bio

On social media, you only get one clickable link in your bio. But a local customer never looks for just one thing: they want to check the menu, know your hours, find out if you're open on Sunday, get your address, book or call you. If your bio only points to your booking tool or to Google Maps, you lose everyone else.

A local business page centralizes all those answers in one place. The visitor arriving from your story instantly finds what they need, without leaving their phone or sending you a DM asking "what are your hours?". Less friction, more bookings and calls: that's exactly the job of a link in bio built for a restaurant or a shop.

What to put on your restaurant or shop page

The goal is simple: every frequent customer question should have its own dedicated button. Here are the essentials to include on your page.

—The menu

It's the first thing a customer looks for before coming in. Add your online menu: a link to your menu as an image, a PDF or a web page. No more "do you have the menu?" in the comments. A menu accessible in one tap from Instagram is already half a booking won.

—Hours, directions and click-to-call

Display your opening hours and a directions button to Google Maps that launches the customer's GPS directly. Add a click-to-call button: on mobile, a single tap dials your number. For a hair salon or a tradesperson, the phone call is often the preferred booking channel, so make it instant.

—Bookings, Google reviews and orders

Add a booking button, a link to your Google reviews (the social proof that reassures before visiting) and, if you offer takeaway, an order or delivery button. These three elements turn a curious visitor into a real customer. And don't forget your social networks, so they keep following you after their visit.

How to centralize everything on a single page

With Koblio, you build your page in a few minutes, with no website and no technical skills. You add blocks (menu button, booking button, hours block, call button, Google reviews link, directions) that you rearrange however you like. Each block becomes a clear button in your business's colors.

This approach works far beyond the restaurant world. If you're a craftsperson or a freelancer, the idea of a personal page without a website lets you have a professional presence without the cost or maintenance of a real site. One single page, one link to put in your bio, and everything stays up to date in real time.

Table or slot booking directly from the page

The real game changer for a local business is letting the customer book without leaving your page. Instead of redirecting them to an external tool, you show your available slots directly in a booking block: the customer picks a date, a time, and confirms. Perfect for a restaurant table, a haircut appointment, a gym class or a fitting in a shop.

Koblio includes this fixed-slot booking system, with free or paid offers. We break down exactly how it works in our guide to taking bookings and appointments from your link in bio. Fewer back-and-forth DMs, a calendar that fills itself, and customers who book the moment they think of you: right after seeing your story.

Promoting your link in stories and on your storefront with a QR code

A great page is useless if no one clicks on it. On Instagram and TikTok, put the link in your bio and remind people about it regularly: a "Book here" link sticker in your story, a call to action at the end of a video, a pinned comment. Every post that makes people hungry should point back to your page.

The most powerful tool for a physical business is still the QR code. Display it on your storefront, on tables, on the counter, on your flyers or on the bill. The customer scans it, lands on your page, checks the menu, books their next visit and follows you on social media. This is how you connect your physical traffic to your online presence, effortlessly.

Examples for every type of business

Restaurant: menu, daily specials, table booking, directions, Google reviews, takeaway orders. Hairdresser or barber: slot booking, services and prices, direct call, before/after photos, customer reviews. Gym or coach: class booking, weekly schedule, membership plans, location, socials. Shop: catalog, hours, directions, click-to-call, online store.

What do they have in common? Every business has motivated followers who are just waiting to take action. A well-built page doesn't only inform, it sells. If you want to go further, discover how to use your link in bio to sell and convert your followers into customers: button hierarchy, calls to action and social proof make all the difference.

Take action: create your business page

Menu, hours, directions, bookings, reviews, calls, socials: everything your customer needs, together on a single page linked to your Instagram and TikTok bio. It's simpler than a website, more effective than a single link, and it turns your followers into customers who book and walk in. Create your business page for free on Koblio and put your QR code on the storefront today.